- Find a small group of popular bloggers involved in a major (to them) controversy.
- Write a post that is diametrically opposed to the group’s point of view. Your argument will have to be both valid and defensible. You’ll get a lot of ALL CAPS ANGRY COMMENTS, but see-through bogus arguments won’t rankle any haunches.
- Be sure your post has links back to their bickering. If the group doesn’t get wind of your indiscretion, all your work will be for naught.
- Sit back and let the Twitter/blogosphere combo do it’s job.
Bonus points are given when you can do this without even intending to.