Monday, June 16, 2014

Advertising–whatever it takes.


Yeah, I usually avoid the really bad ones on my blog.  Not because I never say them myself, drop by when things are not going right when I’m working on one of the old Fords and you’ll hear plenty.

But, like in my classroom, it just seems inappropriate on my blog.  As I tell my students, I don’t care if they hear worse in the halls or if they swear at home or with their friends.  The classroom is just not a place for that kind of language.

Now, in advertising that kind of language is still not (yet) appropriate, but alluding to it seems to be in vogue these days.

I was a little amazed with Fresh Market’s tag line “It’s Un-Freshingly Believable”.  If you’re not sure what I’m talking about, replace “Fresh” with the word at the top and you’ll have something I’ve used to show amazement at what just happened.

Today I saw Toyota’s new ad campaign.  “Go Fun Yourself.”  Taken straight from something I used to tell people that I was unhappy with.

At least in the ad that had “Shut the Front Door” (can’t remember what it was for), their intent was to allude to the obscenity, for humorous purposes.

But I don’t know if I’d want a car that told me to, um, drop dead, buzz off, fall off the face of the earth or whatever, even if it was only implied.


Lisa Shafer said...

See, and I look at this ad and think, "Stop 'verbing" the adjective! It doesn't work!"
Yes, I work with the Grammar Police. :)

Max Sartin said...