Advertising–whatever it takes.

Fuck.

Yeah, I usually avoid the really bad ones on my blog.  Not because I never say them myself, drop by when things are not going right when I’m working on one of the old Fords and you’ll hear plenty.

But, like in my classroom, it just seems inappropriate on my blog.  As I tell my students, I don’t care if they hear worse in the halls or if they swear at home or with their friends.  The classroom is just not a place for that kind of language.

Now, in advertising that kind of language is still not (yet) appropriate, but alluding to it seems to be in vogue these days.

I was a little amazed with Fresh Market’s tag line “It’s Un-Freshingly Believable”.  If you’re not sure what I’m talking about, replace “Fresh” with the word at the top and you’ll have something I’ve used to show amazement at what just happened.

Today I saw Toyota’s new ad campaign.  “Go Fun Yourself.”  Taken straight from something I used to tell people that I was unhappy with.

At least in the ad that had “Shut the Front Door” (can’t remember what it was for), their intent was to allude to the obscenity, for humorous purposes.

But I don’t know if I’d want a car that told me to, um, drop dead, buzz off, fall off the face of the earth or whatever, even if it was only implied.

Happy Father’s Day

Geek Paradise, day 2.

Second and last day at IM Flash.  We spent most of the day in the computer lab doing statistical stuff.

We did get to build helicopters, little paper ones, that was fun.  First round we were given very little instructions on how to build them, and then we dropped them off a 2-story staircase in the main hall.  they even blocked off the area so that workers wouldn’t interfere with our work.

We timed their falls, did 3 trials and then went back to the computer lab and charted our results on this stats program they use there.  Made pretty graphs and discussed the mean, median, mode, range and standard deviation. 

The second round, we were given a template and specific instructions on how to build the helicopters, dropped them each 3 times and charted their times.  Amazingly (not really) the times for these were a lot closer.  what we didn’t expect, and probably should have, was that the second round helicopters all landed in almost exactly the same place.  The first round ones landed all over the place, one even on the 1 landing of the staircase.

This all led into a discussion about the causes of variation and how they use the stats to refine their production to minimize these variations.

All in all, it was quite interesting and we even had some fun doing it.  And we even got some IM Flash SWAG: shirt, computer bag, pens, keychain flashlight and even a teeny, tiny IM Flash chapstick.

I didn’t get any pictures of the first round of drops because they don’t allow any photography in the facility except for in specific areas.  One of the higher-ups showed up for the second drop, took a couple pictures so I asked him and he said it was ok for me to take them there also.

When you cross Micron with Intel…

What do you get when you cross Micron with Intel?

You get IM Flash Technologies in Lehi, Utah.

You get a building that is over a half mile from one end to the other.  They make those silicone chips that are the main part of the memory on your flash drives and mobile devices.

I got to spend the afternoon there today, and again tomorrow.   They came to this year’s last meeting of the group I work with (MfA = Math for America) at the University of Utah and invited us down to visit and learn about all the ways they use math at their company.

I learned a lot of stuff about how silicone chips are made, and especially about the quality control and the math involved in quality control.   They are looking for defects that are about 1/1,000th the size of a flea.  That disc you see above has over 200 124gig chips, and not all of them will be perfect.  Even on discs that can be shipped to their parent companies (Micron and Intel), they do a quality control map that will tell which ones are perfect, close to perfect, pretty good and completely useless.  The “prefect” ones go into mass storage units, like servers and cloud memory storage.  The “pretty good” ones are the ones they put into that $10 flash drive you bought.  Yeah, that little flash drive you have your life stored on is made from the inferior chips.  That doesn’t mean they are crap, just not up to par with the server ones.

Anyway, we got to go through the quality control area, saw the different processes they use and came close to some really dangerous chemicals they use.  Whee!  We even had to wear safety goggles.

We didn’t get to go into the actual FAB room (that white room where you have to wear the “bunny suits”, with the constant temperature and filtered air, but we did get to go into a viewing room that was a glassed in part of it.  Which meant:

getting on our goggles, latex gloves, little “CSI” booties, a hair net and smock.  By the way, he did tell us that if you have bad allergies, the FAB (fabrication) room is the perfect place to work.

Overall, it was quite interesting.   Tomorrow we get to work on some projects they came up with for these visits.  Total Math-Geek type fun, looking forward to it.

P.S. – the visit started with a great lunch.  A good way to start!

Just some Jeep mileages.